Fuji-iro

A color name taken from wisteria flowers, a pale purple. It would be no exaggeration to say that it is the color Japanese women have loved most. There are various variations, such as Aofuji-iro, Usufuji-iro, and Shirofuji-iro. Wisteria flowers and Fuji-iro were loved by Heian aristocrats, and The Pillow Book contains a romantic passage about delivering a love letter wrapped in wisteria flowers. During her lifetime, Murasaki Shikibu was called Fuji Shikibu.