Experts on the "Now" of Paint & Coating: A Guide to JPMA's "2026 Paint & Coating Industry Trends Seminar"
Published
The colors of paints and coatings shape the very landscape of our daily lives. From building exteriors and industrial products to everyday household items, it is paint and coating technology that delivers their color and texture. In this article, we introduce the "2026 Paint & Coating Industry Trends Seminar", hosted by industry organizations including the Japan Paint Manufacturers Association (JPMA), from the perspective of studying color.
Seminar Overview
Held annually, this seminar features reports from three organizations representing distinct roles—manufacturing, paint sales, and coating application—each sharing the latest trends in the paint and coating industry from its own vantage point. It is an open forum welcoming not only industry insiders but also professionals across the paint industry and members of the general public.
The event is organized by the Paint & Coating Promotion Committee (member organizations: the Japan Paint Manufacturers Association, the Japan Paint Trade Association, and the Japan Painting Contractors Association). A defining feature of this seminar is the chance to hear all three industry perspectives in a single session.
Program Highlights
The program consists of three lectures that examine the industry from multiple angles.
- Paint Demand Trends in Japan and Worldwide (approx. 60 min) / Yoshio Kojima, Executive Director, Japan Paint Manufacturers Association
- The Current State of the Paint Sales Business and Future Initiatives (approx. 30 min) / Naoshi Furukawa, Executive Director, Japan Paint Trade Association
- The Current State of Architectural Painting and Future Initiatives (approx. 40 min) / Ken Igarashi, Executive Director, Japan Painting Contractors Association
From the macro view of demand trends to the on-the-ground realities of sales and architectural painting, the lineup offers a complete picture of the industry—from upstream to downstream.
The heart of this seminar is the opportunity to understand the full flow of "creating, selling, and applying color" in the words of specialists in each field. When working with color, knowing the background of materials and application broadens your range of expression.
Who Should Attend
- Those who want to grasp the latest demand trends in the paint and coating industry
- Those who work with coloring materials (paints) in architecture or product design
- Those who want to deepen their knowledge of color by connecting it to the practical work of materials and application
- Those who want to learn the broader currents of the industry backed by objective data
Studying color not only as "design" but also from the perspective of "material" deepens your understanding of how color actually appears and how durable it is. Coating is one of the most representative real-world settings where color is implemented in society.
Event Details
- In-person & Live Streaming: Tuesday, August 25, 2026, 13:20–16:00 (attend in person at the Tokyo Paint Hall, or watch live via Zoom Webinar)
- Recorded Playback: Thursday, August 27 – Friday, September 11, 2026 (on-demand viewing-only registration is also available)
- Fee: 2,000 yen per attendee (including consumption tax, textbook, and shipping)
- Application Deadline: Apply by Wednesday, August 5; the proceedings will be shipped by August 24
The textbook (proceedings) is provided by postal mail only; no electronic data such as PDF is available. Please also note that cancellations are not accepted after applying. Detailed viewing instructions and payment information will be provided in the automatic confirmation email sent after registration.
Before applying, be sure to review the Webinar Terms of Use on the organizer's page. For any questions, please contact the Paint & Coating Promotion Committee Secretariat (TEL: 03-3443-2011).
Details & Application: https://www.toryo.or.jp/jp/event/seminar/saisin26.html
References & Sources
- Guide to the 2026 Paint & Coating Industry Trends Seminar (Japan Paint Manufacturers Association)
- Organized by: Paint & Coating Promotion Committee (member organizations: the Japan Paint Manufacturers Association, the Japan Paint Trade Association, and the Japan Painting Contractors Association)
